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"She Helped Us Discover $300M in Untapped Markets"

Marcus Rodriguez, Chief Executive Officer

Global Consumer Goods Corporation

The Blind Spot

"We thought we were data-driven. We had sophisticated AI systems analyzing consumer behavior, predicting trends, and optimizing our product recommendations. But we were completely missing 15% of the global market—the disability community, representing $300M in annual revenue we were leaving on the table."

"Our AI wasn't just ignoring this market; it was actively excluding it. Product recommendations, marketing campaigns, even our e-commerce platform—all optimized for a narrow definition of 'typical' consumers. We were literally turning away customers who wanted to buy from us."

The Wake-Up Call

"Dr. Tetsubayashi's presentation at our annual strategy retreat was a wake-up call. She showed us data we'd never seen: the disability market's $13 trillion in global purchasing power, the 1.3 billion people we were excluding, and most importantly, how our competitors were starting to capture this opportunity."

"What started as a compliance discussion became a growth strategy conversation. She reframed inclusive AI not as a cost center but as a market expansion opportunity. The board was immediately interested."

The Transformation

"Dr. Tetsubayashi led a comprehensive redesign of our AI systems with accessibility at the core. We retrained our recommendation algorithms, rebuilt our customer segmentation models, and redesigned our entire digital experience with universal design principles."

"But the technical changes were only part of the story. She also helped us understand the disability market as real people with real needs and preferences—not just a compliance checkbox. We hired consultants with disabilities, conducted extensive user research, and built inclusive design into our product development process."

The Results

"The results exceeded every expectation. Within 18 months, we were reaching 45 million consumers across 23 markets we'd previously ignored. Revenue from these segments grew to $300M annually—pure incremental growth we would have missed without Dr. Tetsubayashi's guidance."

"But the impact went beyond revenue. Our brand reputation soared. We won multiple awards for inclusive innovation. Our employee engagement scores improved as our teams felt proud of building products that served everyone. And our stock price reflected the market's confidence in our growth strategy."

The Competitive Advantage

"Today, inclusive AI is a core part of our competitive strategy. While our competitors are still treating accessibility as a compliance burden, we're using it to win market share. Dr. Tetsubayashi helped us see that doing the right thing and doing the profitable thing aren't mutually exclusive—they're the same thing."

"If you're leaving money on the table by ignoring the disability market, you can't afford to wait. Dr. Tetsubayashi's expertise can help you turn inclusive AI from a cost center into a growth engine."

Key Results

$300M
New Annual Revenue
23
New Markets Entered
45M
New Consumers Reached